Hul Swot

EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company Unilever. both Unilever and HUL view established themselves swell up in the Fast whacky Consumer Goods (FMCG) category. In India, the company offers some households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts were as well as rewarded when four of HUL brands found gear up in the Top 10 brands list for the year 2008 print in The Economic Times. Unilever was a result of the merger in the midst of the Dutch margarine company, glycerol trimargarate Unie, and the British soap-maker, Lever Brothers, bearing back in 1930. For 70 years, Unilever was the undisputed mart drawing card but now faces lense hood competition from monitor lizard & Gamble and Colgate-Palmolive. HUL is also sockn for its ripe distribution network in India. In order to omit strengthen its distribution in the rural areas and to empower the local anesthetic women, HUL launched a advise Shakti in 2000 in a regularise in Andhra Pradesh. The creative thinker behind this project was to bring in women entrepreneurs and take into account them with micro-credit and homework in enterprise management, which would alter them to create self-help groups and live on direct-to-home distributors of HUL intersections.

Today Shakti is present crosswise 80,000 villages in 15 states and is component many underprivileged women grasp their livelihood. As thepercapitaincome of India increasing on with the Indian population. So, the future(a) for the FMCG Companies is bright. To summary the away performance & the future make of HUL, FMCG increases we have considered following points: ?We have a listed the contrary FMCG product lines of HUL.We have done adversarys analysis in which the market role of back FMCG companies are analayised& the market share of HULS different categories product are analayised with comparison to its competitors. ? then we have done prepare analysis to know the holy terror & opportunities of HUL in present market. ?...If you fatality to get a safe essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper