Southern Comfort Brand Image

gray solacement look Mardi Gras link-up. Charles, Gemma; Charles, Gemma. Marketing (00253650) (0025-3650) 08/08/2007. p.21-21 southern sympathizer is to align itself with next years Mardi Gras celebrations in reinvigorated siege of Orleans as part of a pan-European selling drive. The raise up for the liqueur, which also hails from newfangled Orleans, is in the early supply stages, but allow curl out in the UK and separate key European markets. Neil Aitken, regional marketing manager for gray repose, said the idea for the sleeper between the salutes brand and the festival, which takes erupt on 5 February, was move by Guinness link with St Patricks daylight and Fosters association with Australia Day. Its a prominent opportunity to achieve cut-through, he said. Southern Comfort expects to go through pounds 3m on TV advertising this year, which represents an increase of 25% on 2006. Two TV commercials created by its global ad means, Arnold Worldwide, will run everyplace Christmas. According to ACNielsen, Southern Comforts gross revenue increase by 2% in the three months to the residue of June Southern Comfort eyeball direct confidence. By: Billings, Claire, ride (UK), 00082309, 11/24/2006, reveal 47 Brown-Forman Corporation, the wine and spirits producer, is pursuance a direct agency to reinvigorate Southern Comfort crosswise Europe.

Agencies are beingness asked to come up with a pan-European below-the-line scheme that repositions the spirit as a party drink alongside brands such as Bacardi and Smirnoff. The company has selected a short list of agencies to flip over for the business, later on holding chemistry meetings with a longer list. The resulting action chemical mechanism is expected to involve experiential, promotional and online occupation to build an online customer acquisition programme. In the UK, Southern Comfort uses a course down of promotional activity to promote the drink to infantile adults. In September, the experiential agency The Lounge created a campaign called The tang of New Orleans Project to raise the...If you want to string a full essay, point it on our website: Ordercustompaper.com

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