Acad Essay5-29

With the impacts of globalization, branding occurs extensively in modern society. Logos and slogans on products argon emphasized by companies in recount to deal brands impression and influence on consumers. For example, brands names of products enkindle virtuallytimes be repeated several times in unitary commercial advertisement. Meanwhile, there has been a rising controversial struggle on whether brands wipe out beneficial or prejudicial influences on society. In the debate, supporters highlight that although there is criticism of extensive quality of brands, branding has made social benefits for society. This essay seeks to discuss the causal agency why brand have become such a widespread issue and argue a dogmatic mark on brands, including their effects on society, economy and environment. in that respect argon at least two ca subroutines why brand products have become extensive, including internal market operation and scotch globalization. Corporations requi re them to be recognizable to their target customers while consumers also exact them to help with making purchase decisions. For most corporations, it is oftentimes their brands that nurse the corporation famous and reliable. This whitethorn be because brands be more than likely to be recognized and remembered by the public.

Ahmad (2004) notes that brands can be used to distinguish companies own products from products of others, e.g. Coca-Cola. Those branded companies use branding as an advantage to strengthen their competiveness. Meanwhile, consumers find that brands are oft helpful for them to choose products among th ousands of different choices. They often cl! aim some particular brands for their guaranteed quality. (Hilton 2003) Another reason is that the increasingly external corporations may have raised consumers awareness worldwide and offspring in the popularity of brands. Doane (2004) points out that Nike sells products to consumers throughout the world and has become a multinational brand as a result of economic globalization. The reason why...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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