Analyse The Macro Environment Of British Airways`s Electronic Commerce

Analyse the large Environment of British Airways` Electronic Commerce2006Analyse the macro instruction Environment of British Airways` Electronic CommerceEvery companionship in the air lane industry is greatly influenced by a large f whole of macroeconomic factors , over which the lodge has no apply The factors of the macroeconomic milieu in many ways consider the judicature s success , because they have a thickset joggle on all of the bon ton s activitiesMacro environment of e-commerce is influenced by nigh of the macro factors which have an impact on traditional operations . yet , it is br slightly different from macro environment of fastness operations because it is to a greater extent dependent on various(a) proficient multifariousnesss and competitors innovations . Besides , macro environment of e-commerce is greatly influenced by transnational factors , because users of meshing are located all over the gentlemans gentleman and they can buy many products and services onlineBritish Airways mostly depends on macroeconomic conditions not only in the UK which is its interior(prenominal) foodstuff , but also in other countries of the area , because it has customers in various countries . Online services are gaining more and more richness in the operations of the company due to their change magnitude revenues . British Airways performance is greatly influenced by any events which land come out in different countries , such as changes of government , downturn of economy , changes in consumers preferences and their level of income , change in consumers demographics . The company start ups to devote maximum solicitude to the digest of all of these factors because they have significant influence on tourism and nation s desire to travel by airplanePESTEL analysis for British Ai rways e-commerce is represent in table 1 . ! It is all important(p) for understanding of the impact of macro environment in which the company functions . The major factors of macroeconomic environment which have a deep impact on the operations of the company include political , economic , complaisant , technological , environmental , and legal factors . These factors need to be interpreted into consideration by the management of the company .

Factors which are committed with e-commerce and would not be present in traditional ancestry models are highlightedPoliticalCurrent legislation set airlinesEuropean / multinational legislation developmentGovernment policies regu lating airlinesWars in sealed parts of the worldPolitical obstacle of travelling to certain countriesEconomicChanges in taxation which could affect the smart of airline ticketsChange in the exchange rate ofChanges in the toll of oilChanges in price of Internet in various countriesChanges in consumer incomeEuropean economy trends which could abate the number of passengers travelling by airplanesAppearance of impudently competitors offering correspondent services SocialCurrent lifestyles of consumers and possible changes in themConsumer purchasing patternsConsumer demographicsConsumer travelling patternsTerrorismNumber of Internet usersNumber of consumers shopping for airplane tickets onlineNumber of crimes connected with e-commerce (number of hackersTechnologicalCompeting applied science development in airlinesInnovation potential of competitors in airline e-businessIntroduction of unseasoned technologies in e-commerceIntroduction of new software and hardware to the marke tE-securityEnvironmentalEcologyPollution conditionsLe! galDevelopments...If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper