Marketing Research Essay -- GCSE Business Marketing BTEC Coursework

merchandise Research1. EXECUTIVE SUMMARYSasel Research has developed a look into proposal for heroic poem Developers to investigate the asks and wants when buying inner-city luxury apartments. The schooling that we collect result determine the advertising strategies that go away be employed. minimize information must be considered before investigate design and entropy collection method actings are implemented. We consider collected a variety of alternative information including Australian Bureau of Statistics and focusing on recent surveys and reports they pass on published. This information paved the way to developing our further query methods. We pretend decided that a questionnaire and focus groups would be the most appropriate method of research when considering our target audiences. The information gathered will allow Epic Developers to create a successful advertising campaign. Limitations within our research have also been addressed and further research has bee n outlined in our proposal.2. business DEFINITIONSasel market Research has developed a primary research project that utilises a communications approach. We will be directly sceptical respondents to obtain data by using a questionnaire.In regulate to give our recommendations on the best way to promote a saucily complex, we need to successfully obtain the necessary data. To acquire this data we need to come into direct contact with potential apartment buyers and existing apartment owners to find their perceptions and motivations that drive their behaviours.The communication method has been chosen, as it is fast, versatile, generally loud and allows more control over the data-gathering activities. Our objectives can be met sufficiently by dint of the communication method of collecting primary data.3. OBJECTIVESThe aim and objective of this research project is to determine the factors that interest of potential apartment buyers of units with out a view so as to create an advertis ement that will effective advertise the apartment.These findings will assist the organization in their selection of the elements of the ad. So as to communicate more effectively to their target audience. This research project will take into account the different elements of purchasing a vernal apartment, in the city, which has no views. And will look into the areas that the apartment has to offer, our uniqu... ...dvertisement and the placement of the ads. touch testing gross gross sales figures and questionnairesTo measure the success of the campaign after the sales of the apartments, we will measure the effectiveness by looking at the sales figures. This will give us an estimated idea of the effectiveness of the ads. But to bear out the results, a questionnaire will be posted to the buyers to evaluate the results. A questionnaire will also be done via a telephone interview to the participants that were called upon before. This will give us an estimate of what is the awareness of these people.BibliographyAusStats Home Ownership and rental on-line. (1999). on hand(predicate) network http//www.ab/ 2001, September 5.AusStats Housing motivations and Intentions, Western Australia on-line. (1999). Available WWW http//www.ab/ 2001, September 21.AusStats Special Article First home Buyers (Year Book Australia, 2000) on-line. (2000) Available WWW http//www.ab/ 2001, September 21.AusStats Types of Dwellings on-line. (1999). Available WWW http//www.abs/ 2001 September 21.Churchill, G.A. (2001). Basic Marketing Research. The Drydon Press Florida.