Social Media And Its Effects On Society Media Essay

tender Media And Its Effects On Society Media EssayWhen talking intimately Social Media nigh(prenominal) race lead be handle just fr testify at you, having absolutely no idea what youre talking rough. A remarkable reaction considering that more(prenominal) than a half of these people probably use Social Media themselves. Just simply clicking on a moving picture on Youtube for instance, already makes you deduct of the huge community that Social media has and you dont even need to be registered By watch a goggle box, it will get more views which will consequent in a higher view-pace and therefore, the video will stool more generality and catch the eyes of more viewers.Having that said I d be bet that ein truth Internet-user is or has been part of the Social Media community. Yes, even you. Because, admit it, behave you ever watched a video on YouTube? So I thought.Social Media is however more than just YouTube. The experience goes practically further than simply watc hing movies on the profits and that is exactly what captivates me. How brush aside one kind of Media become so huge in such a short time? How is it possible that both companies and private-individuals use the same medium on different ways? And, more of the essence(predicate)ly, why is it that Social Media is mollify expanding instead of fading away like most of the hypes we know? Let it be clear Social Media is one big, important and yet mingled pathat which we know little nearly. Time to dig a little deeperFirst recovering origin with discussing the definition of Social Media thoroughly. Only when knowing EXACTLY what it is, well be able to chthonianstand what makes it so interesting and vital.Secondly, ill fortune be digging a check in the history of Social Media. How did this reinvigorated medium come to be? Did it just appear out of nowhere or did it take a while before it caught the eyes of the public?Third, Im going to investigate who use Social Media and why? Il l split this school principal in two sub-questions for you Social Media used by private-individuals and Social Media used by businesses.Knowing what Social Media is, how it came to be and who use it and why, Ill be able to think of the influence Social Media has on our society. Is societal media really that important, or do technophobias have nothing to fear?After locomote whether Social Media has a big or menial influence on our society, Ill look whether I can confirm this conclusion by looking how much is invested in the world of Social Media.Finally, Ill be speculating near the future of Social Media. Will Social Media become vital for any company, or will it just fade away as hype?Welcome to the complicated yet most interesting world of Social Media.What is Social Media?1.1 Social media as definitionSocial media is a radical of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user -generated confine. Kaplan and Michael Heanlin in Users of the world, unite The challenges and opportunities of social media, business horizons (2010).In some different words, social media is a new medium (it was, arguably, introduced in the second half of the 20th century), that allows people to globally interact finished the media. It is a collective term for all the internet-applications that modify us to sh ar and discuss discipline, not only(prenominal) in the systema skeletale of text, b arly also through sound and video.But since social media is a collective term, you probably wont take my brief comment for granted. You fate to know the different forms that social media has and where they argon to be found on the web.Take a seat. This may take a while.So, social media knows six different forms communication, collaboration, multimedia system, review and opinions, entertainment and rat monitoring. I will discuss each and every one of them.Communication is curren tly the biggest form of social media. trey very important aspects of communication are blogs, little blogs and social networks. Youve probably perceive of them.Blogs are websites, or parts of websites, where people can write articles, columns, reviews, etc. Blogs are normally aimed at a precise subject. Basically, there are two types of blogs commercial blogs and non-commercial blogs. Commercial blogs are mainly used by companies (doh) for a variety of reasons (for instance promoting their product or getting to know the customer), but also by people who like to write, professionally, about original subjects.Non-commercial blogs are mainly used by private-individuals, like you and me. These blogs usually unsex themselves as blogs written due to boredom. Usually, I said.A couple of known blogs are WordPress, Bloggers.com and Open-Diary.Micro blogs are basically the same as normal blogs only they are much smaller. Micro blogs contain fewer characters and arent always aimed at a specific subject. Micro blogs are an excellent way for companies to make small announcements. Just like normal blogs, there are two different kinds of users (businesses and private-individuals, remember?) using the micro blogs. Known micro blogs are Twitter, Tumblr and FML (Fuck My Life).Social networks is arguably the most important component of social media (thank you, Facebook). A social network is a big networking site where people can communicate with each other and share information. In a social network you represent yourself using a profile motion picture and by writing down a biography. That way, it is easy to locate people with the same interests which can result in an online friendship. The problem that this feature however brings is that the accessibility of social networks can also be seen as an invitation for perverts. Social networks are an easy way for perverts to hide their true identity and gain the trust of good-willed girls. And for that very reason, I dont blam e parents for worrying sick when their children are uploading new photos on Facebook or other social networks. Undoubtedly, social networks are something to be careful with.Luckily, social networks, just like any other form of media, mostly support the option to set your private status to friends only, or to restrict certain areas of your Facebook for thrown-away(prenominal) visitors. Its a bulky way to make your photos pervert-free.Communication however doesnt only consist of these three aspects, but also contains location-based social networks, events, information aggregators and online advocacy and fundraising.Location-based social networks are social networks that aim at geography. pack can indicate where they are, when they are there and why they are there, which will all be cross-filen on a big map. That way you will be able to see where your friends are and you to notify them about your current location.The events section looks, in one way, very much like the location-bas ed networks. It also relies on a map, only in this case the map indicates where and when events are held, together with more additional information such as who are performing, what kind of an event it is and the ticket fee. Its a great way to stay with-it about your favorite artists and to not miss any appealing shows.Social media is used by more than 50% of the American population, and for that very reason it should come to no surprise that there are a push-down storage of different sites with reference to social media and they are all very crowded. Amongst the earthy social media users there are celebrities, publishers and developers writing their thoughts down and making announcements. Social media is a huge center of information and it didnt take immense till information aggregators were introduced to the market. Information aggregators are sites with big, huge dashboards that gather information from all social networks.The last part that communication knows is advocacy and fundraising. I believe AF is a rather peculiar element of communication, because its usually integrated in other social media (mostly social networks). The main goal of AF companies is to raise as much money as they can for charity. They do this by advertising on other sites and by hit up partnerships. Especially live broad shape sites such as BlogTV and Stickam attract AF companies.Where communication specializes in a belonging community, collaboration is recognized for its involvement with other sites sites that fall under the collaboration category usually gather information from other sources.The six aspects of collaboration are wikis, social bookmarking, social countersign, social navigation, cloy management systems and document managing and editing tools.Wikis are a perfect example of sites gathering information from other sources. Take a look at the end of a Wikipedia page and you are high in all probability to see a list full or sources. For instance, when looking up soc ial media the most far-famed wiki Wikipedia, tumbles me thisWikis are generally known for their reliability because they make use of the knowledge management system, meaning that every user can contribute to the site by creating and editing articles. That results in a huge database. some other social database that collaboration knows is social bookmarking. Social bookmarking collects links of all kinds of sites and then categorizes them. Users are able to rate (or as I like to call it digg) and share the links. That way people can easily recuperate good, reliable sites that fit their interests.Known social bookmark sites are Stumbleupon, Delicious and Google Reader.Social News looks a bit like social bookmarking it also works with a rating system. Unlike professional news sites however, people write their own news on social news sites. Readers have the ability to take on articles deciding what is important and what isnt. Social news sites are obviously a magnet for information a ggregators. For them its like killing two birds with one stone social news sites contain a lot of information and the community already picks their favorite articles.Known social news sites are Digg, Newvine and Reddit.Social navigation, content management systems and document managing and editing tools are the lesser known social media components of collaboration, which comes sooner a bit to my surprise because social navigation and content management systems can actually come in quite handy.Social navigation, for instance, provides information about the public transport, and content management systems is a software-application that simplifies the complicated code-language of the internet for common users like you and me.In the case of social navigation, Im guessing that mobile phones and global positioning systems are pet by todays customers because these are more frequently used in vehicles.I dont blame Document managing and editing tools for being little popular though. They ar e online (free) writing tools and also allow users to share their documents with the Interwebs, but why would anyone want to share their articles randomly with these tools on the internet? Most of the articles that are published on the internet are published not through document managing and editing tools but through own websites. The documents are usually written in Word.Multimedia is a term you have probably already heard of. It is generally favored by the youth. Multimedia can be divided in five aspects photography and art overlap, video overlap, live modeling, music and audio sharing and presentation sharing.Its very common for multimedia sites to be used for other kinds of social media. Think of it multimedia sites are perfect databases to store your pictures and videos because they can easily be linked in your articles thanks to embedded codes.Though the names already give away where the aspects actually function for, I have decided to explain them anyhow. As you probably h ave already noticed, I like being as thorough as possible.Photography and art sharing are, as the name already says, sites where people can share pictures. They serve as a great way for people to save (and optionally share) their photos and find other photos. Since (mainly) blogs dont have a lot of space, photography and art sharing sites are very popular places for bloggers to upload their pictures on. They wont be bothered with the extra space problem and wont risk the chance of having the original photo removed so that only a dead link will remain.Video sharing basically have the same whizz as PAs only do they specialize in videos except for pictures. Especially Youtube is a very important component of the video sharing aspect. Video sharing is used by both private-individuals and businesses. Private-individuals use video sharing mainly as entertainment, but also as outlet or gateway to show their own talents.Businesses use video sharing for promotion by uploading videos about their brand (mostly funny commercials or trailers).Remarkable is that most live casting users are also pretty popular on video sharing sites such as Youtube. Many famous Youtubers (like Davedays, Shanedawson, Zushoo, Creepjeepers) are featured on Stickam and BlogTV (two of the biggest live casting sites). Apart from their scripted shows they sometimes like to just randomly entertain fans on liveshows.Live casting is also often used as live streaming device for important shows. If people patois attend certain events for any reason, they will be able to follow it live at home. medicinal drug and audio sharing is an aspect of collaboration that specializes in sounds. On these sites, users are able to customize their own playlists and check out other playlists. It is a popular concept for radio broadcasts because their audience are most likely music fans and appeal to this market.Presentation sharing is mainly used by companies. Sharing presentations is a great way to take information up in an interactive way. Especially for teachers, presentation sharing can come in handy. Its a great way to reach the modern generation of students and still educational.Despite the fact that most people write reviews and opinions on blogs, there are still a couple of sites fully dedicated to the reviews and opinions category. The RO category has but three aspects product reviews, business reviews and community question answer.Lets start with the beginning product reviews are sites where the community can give their opinion on certain products. Its a really nice way for people to know what product to buy and what not. Business reviews are practically the same as product reviews, only they dont contain the opinion about products, but about companies. Is the service any good? Are they reliable? Etc.The problem with business and product reviews however, is that questions engage to be business/product related meaning that if you have any other questions, you have nowhere to turn. Th ats where the community question and answer comes in. Community QA sites are sites where people can ask whatever they want and the community will answer. YahooAnswers is a well-known QA site.As Ive already said, entertainment is very popular with todays generation. The entertainment category consists of media and entertainment platforms, virtual worlds and game sharing.Media and entertainment platforms is probably the least popular form of social media from all kinds of social media we have, because they play mostly behind the scenes. They are used by ripened companies who arent yet integrated in the modern society and allow them to digitalize their products/marketing strategies.Virtual Worlds on the other hand are pretty popular and used by a large marrow of youngster. Virtual Worlds are basically online games like World of Warcraft, the Sims Online and Second Life. Players are able to create an visionary character and play in a fictional world, where they can meet other people. But ascertain on a minute, you might think. If online games are part of the virtual worlds, then why is there other subcategory named shared games?That is, because shared games support browser-based games instead of downloadable programs. Shared games are usually simple flash-games, made by the community, and all playable on one big site. Virtual games, on the other hand, are usually huge, downloadable, professional games and its creators will dedicate themselves towards one game.At last, we have arrived at the last category brand monitoring. Brand monitoring knows only one form, which is social media measurement. Social media measurement is an indicator that provides information about the internet traffic. Companies use it in order to get a good insight in their costumers where are they from, how old are they and what are their interests?Its a great way to get to know the customer I think.So, that was chapter 1.1 the definition of social media and honestly, I wonder whether you s till know what content managing systems are without looking it rear up. Its a whole lot of information, I admit, but necessary information all the same. All I have done now is given you a good idea of what social media is and what we count under social media.