Five Competing Brands of India

Acknowledgement We argon thankful to Almighty Allah for His help in the completion of the project. We ar thankful to our respected teacher Mr. KASHIF SAEED for his keen sp ar- condemnation activity and support in providing us the needed information and we similar to give thanks for assigning us this project that has helped us in learning the elemental concepts of commercialize placeing management. pic starting of whole we thank to Almighty ALLAH who has granted us such a great opportunity to prove ourselves. Then we are thankful to our beloved Parents, our honorable and cooperative Teacher Sir Kashif Saeed and all MEMBERS who study helped us a lot to prepare this Project. detergent Brands in Indian Market We choose fol ruggeding 5 Brands from Indian commercialise 1. motorcycle 2. SURF EXCEL 3. RIN 4. SUNLIGHT 5. scend Wheel Wheel is Indias procedure cardinal detergent scrape. Launched in 1987, it unfermenteds effectively with lesser effort, making a laborious chore like washing light and easy. Moreoer, Wheel does not burn hands or harm clothes like several(prenominal) other detergents, which contain a high-pitcheder(prenominal) percentage of soda. Ever since its re assemble in 2001, with the upstart positioning of best clean with less effort, Wheel has been ontogeny strongly. Research showed that consumers forecastk a solution to heavy duty laundry, like bed sheets and curtains.Developing on this insight, wheel sought to eliminate the anesthetise of tough dirt or heavy-duty laundry. Mass food foodstuff place consumers gravel welcomed the solution, making it the publication one. This output is for small(a) level of income. get market of wheel is rural areas and the mess think that wheel is a violence full and cheaper detergent as compare to other detergent and whip available in market. Surf surmount A pioneer in the Indian detergent powder market, Surf go by has constantly upgraded itself oer the years, to answer the constan tly ever-changing washing needs of the Indian homemaker. at present Surf surpass offers outstanding stain removal ability on a wide range of stains. This means that mothers now have the immunity to let their kids experience life without worrying about stains. Surf Excel quick wash is originatored with a path-breaking engineering- it reduces water consumption and time taken for rinsing by 50%. It is a signifi basint benefit, granted the acute water scarcity in about of India. Surf Excel is available in 3 variants Surf Excel Blue, Surf Excel Quick Wash and Surf Excel Automatic. So whatever be the need, Surf Excel hay Na.Surf Excel powder is for the mass of center of attention and high level of income. Main focus on the children because they kick upstairs as DAGH TO ACHY HOTY HAIN and besides for those who want fragrance in at that place clothes. Rin Launched in 1969, Rin with the power of its thunderous lightning flash has become a dwelling name synonymous with dazzling wh ite clothes, for millions across the length and fullness of the unpolished. Over the years, Rin has constantly evolved to cater to the growing aspirations of the Indian housewife.Be it with Rin groundbreaking or its perfumed variant Jasmine Fresh, the brand guarantee superior cleaning, unprecedented white clothes and self-confidence which comes only from wearing spotless clean clothes. That too, at affordable prices. Recently Rin re-wrote the rules of branding and marketing by teaming up with the countrys leading entertainment channel, Star Plus to show a unique reality show for kids titled Rin Mera Star tiptop Star- a nationwide talent hunt providing a political platform for talented children to showcase their potential to the entire country.The winning contestant win a scholarship of Rs. 500,000 to help him chase the dream of becoming an creative person or to pursue future education. Over the years, Rin has won a number of accolades, the most recent being voted as the Mo st Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006. The Awaaz Consumer Awards voice the opinion of 10,000 consumers of 39 intersection point and service categories across 21 countrywide locations. This detergent is also for middle and low level of income. This detergent brought whitening in the cloths. Target market of Rin is both Urban and rural areas.Sunlight Spreading stylishness and Cheer Sunlight is Unilevers oldest brand. Launched in 1888 it was the commencement exercise soap to be branded, stamped &038 packed before selling to consumers. The factory where the soap was manufactured was currently renamed Port Sunlight &038 goes by that name till today. Sunlight in India is sold only in West Bengal and Kerala. It elapses to be the favorite brand of consumers and is the market leader. Sunlight is positioned on providing brightness level &038 colour protection delivering the telephone of keeping clothes looking bright like new.Constant instauration n ow sees Sunlight with orange peel extracts that not only gives brightness to clothes but also improved cleanliness and fragrance. Sunlight also believes in spreading cheer and brightness in the lives of its consumers and those around them. The brands latest advertising seeks to communicate that people who wear bright clothes, cared for by Sunlight spread cheer and brightness all around them. soar upwards flow is the name of a popular laundry detergent on the market in INDIA, the United States and other countries. It is manufactured by Procter &038 Gamble.Tide is marketed under various sub-brands, such as 2x Ultra Tide. First introduced in test markets in 1946 with national distribution reached in 1949, Tide was voted as Americas Washday Favorite. It quickly gained dominance in the detergent market, dwarfing the sales of other P reapings, such as Ivory Snow. The latter one was soap powders and flakes. In the late sixties and early seventies, it was branded as Tide XK, but it was rebranded as Tide later on. Originally, Tide was a white powdered bead, but the brand line was later grow to include an orange-tinted clear semiliquid form in 1984.Today, most formulations of liquid Tide are dark blue with the exception of Tide Free, which is clear. An accompaniment to the Tide Family, Tide Cold Water, was formulated to tackle stains while save energy because it does not require hot or even sensitive water. Tide is gaind for its distinctive orange-and-yellow bullseye logotype. The original logo was designed by Donald Deskey, a famous industrial and identity designer. Tide was the first growthion to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced.The logo people see today has been slightly modified for the intersection points ordinal anniversary in 1996. Currently, the Tide brand is given to over one-half a dozen powders and liquid detergents in the United States alone. In most of Latin America the Tide formula i s marketed under the name title-holder and in Turkey under the name Alo. Tide is commercialized in Pakistan SWOT compend Strengths The products image heave has been an mingled part of Ameri female genitalia culture for, over a 50 Years. The products image is laden with sentimentality and this is an image many people have taken deeply to heart.The tide image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of greatest strengths. Use more(prenominal) than million times a day around the world heave stands as a simple, yet powerful symbol of quality and Cleanness. electrical distributors Excellent Service course is the brand of P&038G and P&038G search strong, experienced parties, devoted and loyal people. elemental requirement of them is financially strong people, devoted with product, loyal with companionship and take in their business. Financial Position And Credit Rating Are noticeable Their domestic organizatio n achieved revenue growth from a healthy price environment, strong field execution, and effective innovation as their liquid billow , Stain chooser soar partially compensate a continued break away from their TIDE trademark. Revenue growth and appeal management starting signal a relatively more volatile raw material cost environment. The profitability of their international business continued to improve and it has become a more significant contributor to their performance. Well Developed StrategyP&038G recognizes there is a right time and place for their product therefore, their strategy makes room for adjustments. LOW PRICE TIDE INTRODUCE IN PAKISTANI MARKET AS LOW PRICE BRAND. THE PRICE OF TIDE IS LOW AS COMPARE TO ITS COMPATITOR WHICH IS ITS COMPATITOR ADVANTAGE. WEAKNESSES Less Aggressive Stand collectable(p) to the changing global economies TIDE has taken a less pugnacious stand in the market place Low Quality As its price is low with compare to other detergent in t he market so one can easily think that its quality is low. Opportunities presentment of new product under TIDE. It is a big opportunity for P&038G to bring its other brand under TIDE logo in the market, due to good reputation in the market there will be big room in the market for these new washing brands. Increased Distribution of Products P&038G also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives TIDE the opportunity to service a large geographic, diverse area. Especially in the vast market of the Asia where almost 60% of the world population lives.And when we run out about the Pakistan there are a lot of opportunities to extend their product to the Azad Kashmir and to the other back wards areas by sponsors social activities in those areas. Brand Recognition Brand recognition is the significant factor poignant TIDE competitive position. TIDEs brand name is know well throughout 90% of the world today. The primary conc ern over the past few years has been to get this name brand to be even better known. Threats New Viable Competitors Currently, the threat of new possible competitors in the detergent industry is not very material.The threat of substitutes, however, is a very real threat. The detergent industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put mechanical press on TIDE include RIN, BONUS, and WHEEL. Rapid Technological Changes The technology is changing rapidly day by day. Any company that uses the latest technology can take competitive edge because of its high speed production. political Instability in the Country Political condition of the country is uncertain, govt. policies can disturb position of the company and certain rule and regulations are oblige by the govt. Economic Instability The major threat for the company these days is the economic instability in the country due to which the purchasing power of common man is decreasing. STP of TIDE in Pakistan TIDE is launch in Pakistan for low income level. This is the world famous brand that is launch in the rural areas of Pakistan after success in India and other countries. TIDE is introduced in Pakistan as B grade product which is due to its low price. TIDE is also use as energy saver because its result in cold waters same like hot water to remove stains. TIDE PRODUCT LIFE CYCLE (PLC)The Product Life daily round refers to the succession of stages a product goes through. Product Life motorcycle precaution is the succession of strategies used by management as a product goes through its life cycle. The stages A Typical Product Life Cycle Products tend to go through seven stages Introduction Phase tuck new TIDE in the market of Pakistan. New product cultivation stage very expensive Low sales revenue losses Market introduction stage Cost high Sales chroma low Losses Growth stage Costs reduced due to economies of scale Sales peck increases significantly Profitability Prices to maximize market share Mature stage Costs are very low as you are well established in market &038 no need for publicity. Sales volume peaks Prices tend to drop due to the proliferation of competing products Very profitable Decline stage Costs become counter-optimal Sales volume decline Prices, profitability diminish Death At this stage product vanish from market. The BCG Matrix On the horizontal axis relative market share This serves as a measure of SBU strength in the market On the vertical axis market growth rate This provides a measure of market attractiveness.By dividing the matrix into four areas, four types of SBU can be distinguished Stars Stars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment funds to sustain their growth. Eventually their growth will slow and, assuming they defend their relative market share, will become gold cows. TIDE sachet has high market demand &038 high market growth in the country Cash COWS Cash cows are low-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively teeny need for investment.They need to be managed for continued profit so that they continue to generate the strong cash flows that the company needs for its Stars. TIDE elephantine pack are that products which need more investment for the achievement of high market share Question MARKS Question marks are businesses or products with low market share but which operate in higher growth markets. This suggests that they have potential, but may require substantial investment in order to grow market share at the expense of more powerful competitors. Management have to think heavy about question marks which ones should they invest in?Which ones should they allow to stop or shrink? TIDE liquid unit have high market growth but low market sha re so management have to think about it more seriously for taking high market share. Dogs Unsurprisingly, the term dogs refers to businesses or products that have low relative share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in TIDE liquid, TIDE dish wash bar have low market growth as well as low market share so management have to look at this unit for achieving the companies goal market Mix PRODUCT (Customer Solution) TIDE is our product that we launch in Pakistan for middle and low income people. This is the basic need of every house. So our company P&038G launch TIDES detergent powder. PRICE (Customer Cost) The price of TIDE is very low that each and every person can easily corrupt this tremendous product. PROMOTION (Communication) P&038G promote its product in different ways because they wants to introduce there new product in very efficient and effective manner so the customer recognize the product and also buy it for their satisfaction. PLACE (Convenience)The place of launching TIDE is the rural areas where the income level of the population is comparatively low with urban areas. So company focuses the area that is far away from main cities. Competitive Analysis The process of identifying key competitors assessing their objectives, strategies, strengths and pallidnesses, and reaction patterns and selecting which competitors to attack or avoid. Steps in the Process Identifying Competitors The competitor of P&038G from industrial point of hatful is Uniliver and the competitor of TIDE is Wheel and Rin from market point of view. Assessing CompetitorsFirst of all in the market we determine what is the objective of our competitor in the market then identifies the strategies of our competitor its strength and weaknesses. Selecting Competitors to Attack or Avoid First of all in the market we saw Strong or weak competitors on the basis of this analysis we value our customer. Then we will see that Close or distant competitors then we will compete against ending competitors. After this we saw Good or Bad competitors and then we fix that which one is beneficial for us in the market and which one is good-for-naught for our brand.