Lululemon’s Marketing Mix – Product

Lululemon offers a comprehensive line of performance app arl and accessories for women, men and effeminate youth. Their app bel assortment embarrasss items much(prenominal) as fitness pants, shorts, tops and jackets that are knowing for healthy lifestyle activities much(prenominal) as yoga, lead and world-wide fitness. Although Lululemon benefits from the growing number of people that participate in yoga, they believe the pct of their crossings sold for other activities will continue to increase as they broaden their product range to address other activities.Lululemons fitness relate accessories include an array of items such as bags, socks, underwear, yoga mats, instructional DVDs, and water bottles. They believe the authenticity of their products is driven by a number of factors. These factors include their athlete-inspired design process, their use of technical materials, their sophisticated manufacturing methods and their innovative product features. Lululemons athleti c apparel is designed and manufactured using cutting-edge materials designed to deliver maximum function and athletic fit. They collaborate with leading cloth suppliers to develop advanced fabrics that they sell under their trademarks.Luluemons in-house design team works closely with their suppliers to formulate fabrics that meet their performance and functional specifications such as stretch ability, capability to wick moisture, color fastness and durability, among others. groundbreaking fabrics that they currently incorporate in their products include Luon is included in to a greater extent than half of the products, wicks away moisture, moves with the body, and is designed to eliminate irritation. Luxtreme their inherently wicking fabric is utilise in their running lines and is silky and lightweight Silverscent incorporates silver directly into the fabric to reduce odors as a result of the antibacterial properties of the silver in the fabric.Lululemons products are constru cted with advance sewing techniques, such as unconditional seaming, that increase comfort and functionality by reducing skin irritation and strengthen important seams. Their apparel products include innovative features to promote convenience, such as pockets designed to hold credit cards, keys, digital audio players, clips for heart monitors, and bendable bands attached to the zippers.Packaging and LabelingLululemon Athletica distributes reusable shopping bags to their customers as superstar of their jet plane initiatives in reducing waste. The reusable shopping bag features their company bring out and logo on one post and on the other side features their manifesto. Their manifesto has inspirational messages that play a vital role in Lululemons culture which employees and customers a comparable inspire to. Some of their messages include vitality is full of set tooshies. Success is determined by how you handle setbacks, Do one thing a day that scares you and The conscious brai n can further hold one thought at a time. Choose a positive thought.Brand Name and ImageLululemon Athletica became famous for its yoga wear. The bump Chip Wilson, took his first yoga class and found the results exhilarating. However, he didnt like the cotton clothing that was being used for sweaty, stretchy power yoga. His beloved laid in technical athletic fabrics, and created an underground yoga clothing dejection and wanted to sell his products. How do you know what good yoga wear is when it doesnt exist yet? Lululemon would talk and let yoga instructors try their products and receive back feedback. They design and iterate with the end user.The reason bathroom why their blade became so popular was by talking and get a lineing to their customers. Customers can give their feedback through Lululemons website, through the stock, and on their Facebook Fan Page. Lululemon Athletica spends almost zero on advertising except the occasional print ads in yoga and running magazines .Also, they do not endorse celebrities with money to wear their merchandise to suffice them profit. Instead, they create Ambassadors and Elite Ambassadors. Ambassadors are individuals in store communities (fitness instructors) who embody the Lululemon lifestyle and live their culture. These ambassadors are given $1000 of rid apparel in return for modeling it to their clients. Elite Ambassadors are their transnational athletes of an elite level (Olympians) that choose to train and/or compete in their product. They are not paid to wear their clothing but are part of the Lululemon family and they support the athletes with product, yoga classes and training accommodation.Warranty and ServiceLululemon does not have warranties for their products. They advise all customers how to wash and take care of their products so that they inhabit long and which should refrain them from trying to return any damage product. Lululemon stands behind their return policy of 14 days.Lululemon sales as sociates are called Educators, they are expert intensively on product intimacy and are to pass the knowledge of product features, benefits, usage and care to all customers looking to buy Lululemon product.Strengths and helplessnessStrengthsLululemon Athletica has many strengths with their product. They provide many features and benefits on their products which entices the customers to purchase. Their packaging is environmentally hail-fellow-well-met so customers are able to reuse the shopping bag. They do not spend millions of dollars in advertising due to their ambassador program.WeaknessesWarranty of their product is a major weakness for them. Many customers have complained and sent messages to the Complaints identity card of Canada and United States regarding their horrible return/exchange policy on products that beget damaged after one wash or one wear. proximo RecommendationsLululemon Athleticas features and benefits, packaging and labeling, and brand name and image shoul d be maintained. Lululemon is ever so striving to bring out the best products that have the best features and benefits to their customers because they listen to what their customers want. They continue to give reusable shopping bags to customers as they are an environmentally friendly company.A recommendation that should be developed for the upcoming category is on their product warranty. They should want to make their customers happy if they are suffering with their purchase. If something was recently purchased and worn and washed within a month of purchase and looks like it has been worn out, they should offer an exchange and look for the problem as to why the product turned out poorly in such a short time. Customers become turned off and bad give tongue to companies who do not stand behind their product.